Majors Solutions
Viert Atelier — Premium occasion wear
The website of an occasion-wear atelier: collection photos fill the whole screen, load fast on mobile, and take the customer straight into the WhatsApp conversation — which is where the dress is actually sold.
- YEAR
- 2023 — present
- TYPE
- Real client · In production
- ROLE
- Co-Founder & Technology Lead
Problem
A premium occasion-wear atelier needs a website with the same refinement as its pieces — fast, immersive and flawless on mobile, where its customers browse.
Solution
A Next.js site with full-screen image direction, fluid navigation between collections, and Instagram and WhatsApp integration for conversion in the channel where the sale happens.
Result
Live at viertatelier.com as the brand's official showcase, supporting its collection campaigns (Linha Festa).
The hard part
Every project has a point where the obvious solution doesn't cut it. Here, it was these.
Full-screen imagery without wrecking load time
Fashion sells through photos, and a good photo is a big photo. Compress too hard and you ruin the product; too little and it chokes on 4G. The answer was modern formats with fallback, per-breakpoint sizing, and priority only for the first image — the rest loads as you scroll.
Convert where the sale happens
An occasion-wear atelier doesn't close sales through a cart: it closes through conversation. The site leads to WhatsApp and Instagram instead of simulating an e-commerce flow the operation would never use.
Stack
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