Career · as a developer at dentsu
Fiat · Jeep · RAM — Automotive portfolio
For three years I built the pages where Brazil meets Fiat, Jeep and RAM cars — including the national launch of Fiat's first hybrids, with a fixed date and the whole country watching.
- 3 years
- 3
- PROX 2.0
Problem.
Maintain and evolve the official pages of nearly the entire lineup of three brands — Fiat (Mobi to 500e), Jeep (Renegade to Grand Cherokee 4xe) and RAM (Rampage to the 3500) — with simultaneous campaigns, heavy traffic and immovable launch dates.
Solution.
Dozens of landing pages and lead forms integrated with backends, under agile and DevOps practices — including the national Fiat Hybrid launch with the modular PROX 2.0 system and activations like Peugeot at CASACOR.
Result.
Three years of continuous delivery for the official pages of brands among the country's largest in digital audience, with the Hybrid launch live at pulse.fiat.com.br.
The hard part.
Every project has a point where the obvious solution doesn't cut it. Here, it was these.
Launch dates are non-negotiable
An automotive campaign has a scheduled event and purchased media. The page has to be live that day, working, under peak traffic. That changes how you work: continuous delivery, review in a staging environment, and no risky changes on the eve of launch.
Modularity under simultaneous campaigns
Maintaining dozens of pages for different models is only sustainable with real components. The modular system in versions (low, medium and high) allowed new pages to be assembled from already-validated blocks instead of starting over for each model.
What I did.
- Landing pages for models across nearly the entire lineup of the three brands
- National launch of the Fiat Hybrid Pulse and Fastback with the PROX 2.0 system
- Lead forms integrated with the operation's backend systems
- Campaign activations, such as Peugeot's presence at CASACOR
Stack.
A stage of my career
This was part of my career, not a client project.
Work done as part of a team, before I took on clients on my own. It is here to show what I learned and how I work. Today I work directly with small and mid-sized businesses, with published prices.